I am back with another review on a new addition to my foundation collection. This is Benefit’s Hello Flawless Foundation. I have not been into Benefit Cosmetics that long. I am just coming off my high from Urban Decay Cosmetics. I have heard so many awesome things about this foundation that I wanted to try it out for myself. One of the super helpful ladies at Ulta helped me with this one. And I am very happy I bought it! The color I bought is “I’m pure 4 sure” Ivory. It is the lightest color they have. As you can see in the pic is quite neutral/warm compared to the inside of my wrist that never sees the light of day. I was a little leery about the color but once you work it into the skin its not that warm at all. (My face tends to be very pink and red so the tone actually helps counteract it). This foundation when you pump it out is very wet but creamy. I went crazy with 2 pumps right off the bat the first time I tried it… noooooo. I did not follow my own rules. Start with one pump and add more if needed. I think I was so excited to try the new foundation! It is HIGHLY pigmented. I was surprised but its not a cakey super full coverage like a stage makeup. It is oil free but feels like there is almost a slightly slick primer in the foundation. It is not dewy but hydrating and brightening like the box it comes in says. If you have extremely oily skin I would avoid. Dry will love it and so will normal. It has a light smell. You can ever so slightly smell the SPF in this foundation. I liked the higher sunscreen in the product because I can burn just driving to or from work in my car. Keep in mind with the highler sunscreen you will have flash back in photos. I just put some on the back on my hand and took a picture with flash. There is a slight flash back. I find that this foundation wears nicely for hours at time because it is so hydrating. Again this will depend on your skin type , primer, and if you used a setting spray of course. It did not get cakey around any areas especially on my drier skin. It is not heavy. Its quite light and I am really loving how it wears. Keep in mind it is a higher price point. Would I buy this foundation again YES!